Pop Before it Pops! Emii

Every now and then we come across an artist with all the makings of a giant pop star who just needs the kind of push people like Ke$ha, Jason Derulo, and Justin Bieber can afford to pay for. While we know we’re no MTV [who are we kidding, MTV doesn’t break stars anymore], we at UTG feel we can do something to bring this blossoming talent to your attention. Pop before it Pops! is dedicated to artist who fit this description and if you think you [or an artist you know] deserve to be featured here, email: info@underthegunreview.net today!


In this inaugural edition of Pop Before It Pops! , I wanted to showcase an artist who was literally on the cusp of exploding, but still waiting on that one big push. I waited and waited for something other than just another sad guy with a guitar and then Emii appeared. Hailing from New York, this fast rising pop singer just had her the video for her debut single “Magic” cross a 1.3 million plays on Youtube and the song itself was recently added to rotation at KISS FM Chicago.

Personally, I think its great to find a developing pop talent that’s investing this much time in creating an image for herself. The video could easily be tossed aside as another performance video, but for a pop artist trying to make a name for yourself, what more could you expect? She looks good and sings a catchy song. Its exactly what pop music needs to sell and I think it deserves to do just that. I am interested to see a more serious, possibly soulful side hopefully in the future, but for now, this seems like the little song that could [if enough people learn it exists].

For more info, befriend Emii on MYSPACE.
If you want to support Emii, you can purchase the single for “Magic” on ITUNES.

James Shotwell

James Shotwell is the founder of Under The Gun Review. He loves writing about music and movies almost as much as he loves his two fat cats. He's also the co-founder of Antique Records and the Marketing Coordinator for Haulix. You should probably follow him on Twitter.

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