Buzz Media Grows

Buzz Media has added six new sites to its ever-expanding list of publishers, including Purevolume, PopMatters and RCRD LBL. Below is a press release to see who else is joining’s diverse family.


PureVolume, PopMatters, Gorilla vs. Bear, The Hype Machine, Concrete Loop and RCRD LBL Add to BUZZMEDIA’s Coveted Audience of Music Tastemakers

BUZZMEDIA (, the Web’s fastest growing entertainment publisher, today announced the addition of six established and influential music sites, including PureVolume, PopMatters, Gorilla vs. Bear, The Hype Machine, Concrete Loop and RCRD LBL. Each of these web properties are market leaders in their respective areas of music coverage, and together connect with over five million fans every month.

Complementing BUZZMEDIA’s current music properties like Stereogum, Buzznet, Idolator and Absolute Punk, the addition of these publications further cement BUZZMEDIA’s Music Division as the largest independent publisher of music content on the Web, as measured by comScore Media Metrix (April 2010).

“All of these web publications are widely recognized by millions of fans as leading music authorities and fit into BUZZMEDIA’s mission of being the leading publisher of pop culture content on the web,” said Tyler Goldman, BUZZMEDIA’s CEO.

“Marketers are looking to the web to connect with consumers in an authentic manner,” said Doug Rohrer, Chief Revenue Officer. “Adding these top music sites to our already terrific offering further grows BUZZMEDIA’s ability to provide marketers with the ability to leverage the authentic voices that are defining the latest trends to reach young, social, and influential pop culture addicts on a large scale.”

BUZZMEDIA is the web’s fastest growing entertainment publisher reaching more than 50M monthly pop culture, music and celebrity enthusiasts worldwide. Its influential and authentic social media properties afford brand advertisers unique access to impassioned and engaged audiences through a blend of professional editorial, expert opinion, user contributions, and customized marketing solutions. BUZZMEDIA’s more than 40 category-leading brands include Buzznet, Celebuzz, Stereogum, TheSuperficial, Absolute Punk, JustJared, WWTDD, GoFugYourself, SocialiteLife, Idolator and the official sites for celebrities like Britney Spears, Kim Kardashian, Nicole Richie, and others. For more information, visit

Launched in 2003 by 3 students, PureVolume has since been widely recognized as a premier social music website for the promotion and discovery of new artists and emerging music. The site showcases streaming music via one of the web’s highest quality music players, videos, exclusives, photos, news and updates across an extensive range of music genres. Throughout the years, the property’s renowned PureVolume House has been home to some of the most exciting and exclusive performances and parties at major music festivals including South by Southwest and the CMJ Music Festival.

Founded in 1999, PopMatters, the #1 independent pop culture and music news site on the web, is an international online magazine of cultural criticism that is dedicated to documenting our times and promoting cultural understanding. PopMatters cultivates smart writers from the world-at-large. PopMatters recognizes that creative, compassionate intellectuals reside in all types of societies, and it values their ability to provide intelligent, entertaining cultural criticism in the form of thoughtful essays, interviews, and reviews.

Gorilla vs. Bear
One of the web’s most influential music sites covering the most relevant artists in all genre’s. Gorilla vs. Bear has been widely recognized as one of the best for independent music MP3s, videos, news, reviews, and for their renowned use of Polaroid film and Holga cameras for artist portraiture and live music coverage.

The Hype Machine
Every month, over one million people rely on The Hype Machine to help them discover new music. Founded in 2005 by Anthony Volodkin while he was in college, The Hype Machine is independently owned and operated.

Concrete Loop is a recognized voice in urban lifestyle and culture, covering news, music, fashion, entertainment and politics. The site is home to a highly influential, educated and affluent audience, and has been referenced by African-American tastemakers such as Sean Combs and Kanye West as a leading site for the black community.

RCRD LBL is the premiere online destination for free, curated, legal, MP3 downloads from the hottest marquee and emergent artists. With more than 10,000 free singles, remixes, exclusive tracks and rarities from a diverse, handpicked roster of artists, the site combines the allure of leading music discovery and download services with the editorial clarity of a trusted music blog.

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