Jack White is no stranger to the term innovation. Whether its reworking the way we look at two piece rock outfits or one of his many other jobs, White has always made it a point to go outside the norm and his latest invention, the triple decker record, is no different.

While the video below will sum it up better than I ever could, the basic concept of the triple decker record is that you can literally split open your 12″ LPs and remove a 100% functioning 7″ record. I know it may seem unnecessary (and truthfully it is), but try and not be impressed:

Oh, also be on the lookout for the new Dead Weather release White is using to promote this product.

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James Shotwell

James Shotwell is the founder of Under The Gun Review. He loves writing about music and movies almost as much as he loves his two fat cats. He's also the co-founder of Antique Records and the Marketing Coordinator for Haulix. You should probably follow him on Twitter.

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