May 12th, 2011 
Grant Trimboli You heard it right, Big Boi has indeed started a record, called Purple Kids, with his 16-year-old daughter. Big Boi has given the label to his daughter as a sweet 16 birthday present. The first artist signed to Purple Kids is 12-year-old singer Gabbie Rae and her music video for “Neverland” can be viewed here. A statement from Big Boi on this huge occasion can be viewed below as well.
My daughter just turned 16 years old, and you can see it on MTV’s [‘My Super Sweet 16’], where they get cars, and things that depreciate and just don’t mean nothing. I wanted to give my child something that she can grow and build and nurture. So I gave her her own label.
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I feel that, video is very nice. She performed very well. I think that, she really flying in the air.