August 16th, 2011 
Grant Trimboli 
Recently, producer/rapper Swizz Beatz was named the Vice President of Creative Design and Global Marketing for Lotus. This may seem like an odd pairing to those only familiar with Beatz work in hip hop, he actually has dabbled in many other industries over the years.
Lotus hopes this move will hope improve its already respectable standing in the auto world.
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