Watch The Throne shatters iTunes records

Jay-Z and Kanye West’s collaborative album Watch The Throne, released exclusively to iTunes last Monday, has shattered records for first-week sales by selling about 290,000 copies.

The previous record was held by Coldplay’s 2008’s Viva La Vida, which sold 155,000 copies.

Upon its release last week Watch The Throne skyrocketed to number one in 23 countries worldwide. Final first-week sales, including both digital and physical units, will be reported on Wednesday.

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