DAMMIT: “G.I. Joe: Retaliation” Delayed 9 Months Due To Greedy Studio Execs


If there is one fad I wish would die out more than any other, it is the use of 3D in film. Sure it can be useful here and there, but in the grand scheme of things I would argue less than 10% of all films shot or converted to 3D actually benefit from style. In recent months, more and more blockbusters have been moving away from 3D, which lead me and many other aggravated film fans to believe the worst was over, but news from Paramount regarding G.I. Joe: Retaliation has killed that dream.

As of yesterday the theatrical release G.I. Joe: Retaliation has been delayed 9 months, from June 2012 to March 29, 2013, so that the feature CAN BE CONVERTED TO 3D. This is not a joke.

Deadline broke the news after speaking with an Exec at Paramount. This unnamed person made it clear that the studio’s intent is NOT to entertain, but to make more money off as many anxious G.I. Joe fans as they can:

“We’re going to do a conscientious 3D job because we’ve seen how it can better box office internationally,” one of the studio execs just told me. “Jim Cameron did all of Titanic‘s 3D in post — and look how well that movie turned out.”.

We say this a lot, but if you ever needed proof that studio do not have your best interest or desires at heart – here it is. I cannot recall a more shameless (or idiotic) move involving a tentpole Summer film, especially one that was set to open in less than a month, but I guess there is a first time for everything.

What do you think of this announcement?

James Shotwell

James Shotwell is the founder of Under The Gun Review. He loves writing about music and movies almost as much as he loves his two fat cats. He's also the co-founder of Antique Records and the Marketing Coordinator for Haulix. You should probably follow him on Twitter.

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