MUSIC VIDEO: School of Seven Bells – The Night

School Of Seven Bells 2011

School of Seven Bells have released their dramatic new visuals for “The Night” and can be seen here on UTG! This song comes off of SVIIB’s recent album, Ghostory, available through Vagrant Records.

The band explained the comncept of their video and can be seen below.

“We recently teamed up with creative website Genero.tv to have filmmakers from around the world submit videos for the song “The Night.” We want to thank everyone who participated. We saw a lot of creative entries and below the winning video you can also find some of our other favorites.

This video really stood out for us in a big way. While there were so many amazing submissions, this one really did what music videos do best. It found a particular nuance in the song, and expanded upon it in a way that only the visual medium can. In a sense, being left behind makes children out of all of us. The conflict of the loneliness that suddenly comes over us in that situation, combined with the ecstasy of finally feeling free, is a really tough thing to capture, and we were so happy to see it brought to life in such a beautiful way. The casting is unbelievable! Not only is the resemblance incredible, the emotion in this girl’s face is beyond her years, and her performance nearly had us both in tears the first time we watched it together. I’m not sure I’ll hear the night again without imagining this girl either dancing her heart out, tormented and trapped in a corner, or casting a dark spell over whoever left her there alone. It’s exactly what this song is meant to look like.”

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