Will.I.Am is someone we can almost always rely on for a good time. Even if the single he’s promoting does not hit your eardrum with sugary pop perfection, the accompanying visuals and/or live promotion generally offers something everyone can appreciate. His latest, “Scream & Shout,” pairs the pop mastermind with the ever-popular Britney Spears. You can view the video for the single after the jump.
Club pop is not exactly my genre of choice, but I really do try to understand what makes the most popular songs in that area of music become the monstrous hits they seem to become. Listening to “Scream & Shout” I found no reason to scream and/or shout, other than due to how downright bored I became before the song came to an end. The visuals are strong, but if the best thing you can say about someone’s new single is how good the accompanying visuals are then you really have no compliments whatsoever.
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