Rick Ross Dropped By Reebok In Light Of Rape Lyric Incident

April 12th, 2013

Adrian Garza

We’ve already reported on Rick Ross‘ (weak) apology on the matter earlier last week, but it looks like the world has yet to forgive the Miami rapper for his actions.

The problem revolves around the following lyrics, which were used in one of his recent singles, “U.O.E.N.O” that go: “put Molly all up in her champagne, she ain’t even know it, I took her home and I enjoyed that, she ain’t even know it.”

Smart stuff to say over the radio, right?

Since then, Ross hasn’t given any further comments on the matter, while receiving hate from various women’s rights groups. Many of which have been calling for Ross to be dropped by his sponsor, Reebok. All of this has led up to now.

A statement made by Reebok reads: “Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand,” the statement read. “Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse. At this time, it is in everyone’s best interest for Reebok to end its partnership with Mr. Ross.”

Stay tuned, as we’ll be providing updates on the matter.