Ray J Has No Shame; Hires Kim Kardashian Lookalike For “I Hit It First” Video

Ray J has been receiving a wealth of publicity over the release and subsequent promotion of his new single, “I Hit It First.” The song features lyrics that most critics claim make direct references to the rapper’s relationship with sex tape star Kim Kardashian, including the line “I had her head going north and her ass going south / But now baby chose to go West,” but Ray J initially denied such claims. In fact, he went so far to fight those accusations up front that he tried telling people the lyrics were simply a story made up for entertainment purposes.

“It’s a song, it’s not about that, it’s about a concept. People going way too deep,” Ray J said during a phone interview with Hot97. “They just gotta keep it on the surface. I’m not trying to create no war, it’s all love; we’re doing music.”

Everyone was skeptical of this excuse, especially considering the fact everything down to the artwork seemed referential to Kim, but slowly the story began to fade. The song on the other hand, has only grown in popularity since its release, and it should come as no surprise that this morning a video for the track found its way online. What may turn some heads, however, is who Ray J chose to cast in the clip.

Hm….One of these things is almost exactly like the other…

Though we do not know her name, the star of Ray J’s latest video is without a doubt a Kim Kardashian lookalike. She has a similar silhouette to Kim, and the clip puts her in sequences that reference the Kardashian’s reality show, as well as the infamous sex tape the starlet made with Ray J, but never shows the actress enough to break the illusion. As if that did not make things clear enough, there are additional visual clues to connect the lyrics to Kim’s relationship with Kanye, including showing a sign for Chicago city limits, Kanye’s hometown, during the line “Baby chose to go West.” You can view the full, three-and-a-half minute clip at the end of this post.

Ray J will probably have a created excuse for the clip, like “giving the public what it wants,” but it seems pretty clear at this point that we all knew the message of the song the first time we heard it. The only question is, why lie?

(If Vevo is down, use the YouTube link at the end of this post)

Writing these kind of posts always twists my gut a bit. On the one hand, it’s an interesting story full of twists and turns that offers plenty of entertainment value. On the other hand, writing about these twists is exactly what Ray J was hoping critics, fans, and bloggers would do in the face of the song’s release. Am I highlighting the industry’s faults or simply feeding its ever-present need for attention and willingness to do whatever it takes to get a name in print? With stories like this, it’s hard to know.

James Shotwell
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