Odd Future Manager Christian Clancy Reacts to Tyler, the Creator’s Controversial Mountain Dew Ad

Tyler+the+Creator 2013

The social media realm has been abuzz since news broke that Mountain Dew would be pulling their Tyler, The Creator directed ad campaign over accusations of racism. Odd Future have never been a group to back away from a controversy, but whether or not the situation is grounds for such a fuss is another story altogether. Everyone has an opinion to share, and this morning we wanted present thoughts from the group’s longtime manager, Christian Clancy.

In a new statement released in the last twenty-four hours, Christian Clancy opens up about reactions to the ad, his knowledge of Tyler’s intent, and even mentions that Tyler himself would like to address the accusations in a more fitting forum. You can read his thoughts below:

“It was never Tyler’s intention to offend however, offense is personal and valid to anyone who is offended. Out of respect to those that were offended, the ad was taken down. For those who know and respect Tyler, he is known for pushing boundaries and challenging stereotypes thru humor. This is someone who grew up watching Dave Chappelle. This situation is layered with context and is a discussion that Tyler would love to address in the right forum as he does have a point of view. As someone who hasn’t had the experience of being discriminated against I choose to respect the opinion of those who have… what I can speak to is Tyler who represents much more than the current narrative this story suggests. Contrary to what many may discern from this Tyler is the embodiment of not judging others, his delivery may not be for everyone (which is true for anyone who pushes boundaries) but his voice is nonetheless important to the conversation since his demographic understands what he ultimately stands for and sees the irony of it all. Context may or not help those who are offended and I wholly respect that, but for those who are interested I can offer the following and leave the rest to Tyler.

1. This spot was part of an overall admittedly absurd storyline about a crazy goat who becomes obsessed with Mountain Dew.
2. The lady in front of the lineup is the waitress from the first spot.
3. The lineup consists of Tyler’s friends and Odd Future members who were available that day. (LBoy, Leftbrain, Garrett from Trash Talk and Errol)
4. He absolutely never intended to spark a controversy about race. It was simply an again admittedly absurd story that was never meant to be taken seriously.

Again we apologize if this was taken out of context and would never trivialize racism, especially now in America where voting and civil rights are being challenged at the highest level. I can however stand firmly by someone I have believed in since we met only because I know him and I know all of this was never his intent.


You can view the ad in question below. Tyler has not directly commented on the situation as of yet, but if he finds that aforementioned fitting forum we may see quite the debate arise in the coming days.

James Shotwell

James Shotwell is the founder of Under The Gun Review. He loves writing about music and movies almost as much as he loves his two fat cats. He's also the co-founder of Antique Records and the Marketing Coordinator for Haulix. You should probably follow him on Twitter.

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