Snoop Dogg became Snoop Lion not too long ago, and within a few weeks of attempting to make the identity stick most press outlets went back to calling him Snoop D-O-double-G once more. Now, on the same day as his new album announcement, the iconic Snoop has once again requested media and fans refer to him by a new, previously unknown name.

According to Rolling Stone, Snoop Dogg has rebraned himself Snoopzilla for his new project 7 Days Of Funk, which is a collaborative effort with groove singer Dam-Funk. The duo released the album’s first official single, “Faden Away,” today on iTunes and are set to release an album, also titled 7 Days of Funk, on December 10 on Stones Throw Records. You can stream the single at the end of this post.

“We’re the babies of the Mothership,” Snoopzilla said in a statement. “I’ve had funk influences in my music my whole career. Dam-Funk is cold. He’s keeping the funk alive and I knew I had to get down with him.”

Do you think Snoopzilla is a name that will stick? Comment below and let us know your thoughts.

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James Shotwell

James Shotwell is the founder of Under The Gun Review. He loves writing about music and movies almost as much as he loves his two fat cats. He's also the co-founder of Antique Records and the Marketing Coordinator for Haulix. You should probably follow him on Twitter.

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