Killer Mike And El-P Get Animated In The Video For “Run The Jewels”

“When we say ‘run the jewels,’ just run ’em, baby, please don’t delay me.”

I consider Run The Jewels to be the best rap album of 2013. Killer Mike and El-P brought a fresh, no-bullshit, 10-track album with impeccable production and bars to the game and it hasn’t worn its welcome yet. To continue promoting the project and their flawless debut, the dynamic duo have released another music video, this time for the opener and title track, their self-proclaimed “chain-snatching, poodle-shooting, antihero anthem.”

The video from RUFFMERCY is both creative and entirely entertaining as the two get an animated make-over for the most part with some color, distortion, and humorous effects to highlight some key lyrics in the song. They also get zombied out at times to accentuate Run The Jewels‘ initial artwork. As we await more details regarding Run The Jewels 2, we’ll likely have this video on repeat for some time. Check it out after the jump.

You can read our review of the European vinyl edition of Run The Jewels here.

Brian Leak
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