Asking Alexandria Guitarist Ben Bruce Starts New Record Label

Asking Alexandria guitarist Ben Bruce has joined forces with the UK outfit’s co-manager, Kyle Borman, to create KBB Records. To celebrate this newest undertaking, earlier this week the duo signed their first band, Scare Don’t Fear.

As expected, Bruce was optimistic of the future:

“After years of planning, touring, writing and learning, and after ups and downs, arguments and agreements, I have grown to not only love the music industry, but understand it and respect it. KBB Records is a label run by artists, for artists. With my love and passion for music along with my knowledge and understanding of the music industry it’s our goal to work alongside incredible artists of all genres and to create and release amazing music for the world to fall in love with.”

Scare Don’t Fear, currently the only band on KBB’s roster, were equally thrilled:

“Everyone in Scare Don’t Fear is extremely proud to be a part of KBB Records. SDF are huge fans of Asking Alexandria, so when Ben and Kyle approached us about teaming up, we were stoked. We have been working at this goal for over five years and it’s a very rewarding feeling to not only get signed, but to get signed to a label that has such an amazing team behind it. All of us are looking forward to building towards the future with KBB Records.”

Though I can’t speak from personal experience, I’m going to go out on a limb and say that managing your own record label is no easy task. With a wealth of industry experience between the two of them, it will be interesting to see what Bruce and Borman have to offer from the other side of the soundboard. Comment below and let us know your thoughts.

Kyle Florence
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