We have been focusing a lot of our efforts in July on exposing readers to new music, and today may be my favorite of all ‘discovery’ posts to debut so far on the site. Amative are a crushingly heavy outfit from Ohio who are not afraid to wear their hearts on their sleeves. Their debut EP, Flatlined, debuted in April. We missed it, and the more we listen to it now the more we want to kick ourselves for not being familiar with their work in time to help with the initial album promotion. Hopefully this post makes up for our delay.

Today, UTG is beyond excited to be sharing the world premiere of the official video for “Selfish Desires.” There are times in heavy music when it’s good to lace a positive message through an otherwise grim anthem, but that is not the type of sound Amative were going for when they brought this beast of a track to life. There is a seething tone to the opening lines, which are delivered like whispers from a person trying their hardest not to lose their mind, that allows you to know before the verse even begins that what you’re about to hear is a take no prisoners type of track. The video matches this tone, with dark visuals and a performance sequence that is as intense as the music being played. Check it out:

When asked to describe the motivation behind the song, Amative told us:

“Selfish Desires” is a closely personal song to us and it discusses our experiences dealing with the inherently selfish nature of being human. We’re not all dealt the cleanest hands at birth but it’s up to us how we react to the circumstances we’re given.

Amative are planning to tour throughout the fall and winter, but right now they’re keeping their plans for the future tightly under wraps. If you like what you hear and want to know more, be sure to check out the band’s Facebook page and buy their EP off iTunes. We’ll post more about Amative when they’re ready to make another announcement.

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James Shotwell

James Shotwell is the founder of Under The Gun Review. He loves writing about music and movies almost as much as he loves his two fat cats. He's also the co-founder of Antique Records and the Marketing Coordinator for Haulix. You should probably follow him on Twitter.

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