UTG VIDEO PREMIERE: Spirits and the Melchizedek Children – “So Happy, It’s Sad”

Spirits and the Melchizedek Children

Sexy shoegaze outfit Spirits and the Melchizedek Children have been on a roll lately. While supporting their latest release, So Happy, It’s Sad, the band have shared the stage with the likes of Florence and the Machine, Civil Twilight and Dead Meadow. Under The Gun Review is teaming up with Spirits and the Melchizedek Children to premiere the new video for the record’s title track, “So Happy, It’s Sad.”

In the video, the song plays host to a woman imposed deep into a sexual euphoria brought on by the utter reverberation and melodic healing of the track. Guitarist and singer Jason Elliot had this to say about the song:

“For the video we wanted something a little different than what we’ve been offering by way of our Mystic and Witchy imagery. The song in general is soft and sweet, and we wanted to use the idea of beauty juxtaposed with the idea of the song being primarily about another state of being, via mind altering substances.”

Video director Chad Hess added:

I specializing in making photographic images pertaining to urban culture, music, fashion and tattooing. I’ve been working with Spirits for years now and have enjoyed the process of creating images and video that synch perfectly with both our ideas and aesthetics. My work often deals with the female form, multiple exposures, symbols & patterns, all things that favor the feeling of “So Happy, It’s Sad,” and Spirits in general.

Check out the video for “So Happy, It’s Sad” below and leave your thoughts in the comments section.

Both comments and pings are currently closed.

Comments are closed.