Decide How You Want Coldplay’s New Music Video For “Ink” To Play Out

coldplay

With about 300 available outcomes for Coldplay‘s new interactive music video for their song, “Ink,” viewers can decide the different paths taken by the main character during his quest for a lost lover. Each selection a viewer makes changes the scenario’s outcome, but ultimately results in a conclusion that coincides with the song’s disheartening sentiments.

Directed by Los Angeles agency, Blind, with the help of a media company called Interlude, the music video features a stunningly animated storyline that accentuates the magic brought about by the heartbreaking track’s mystique.

“Ink” is taken from Coldplay’s most recent full-length album, Ghost Stories. The band has also recently released an accompanying live DVD for the album. You can now entertain yourself by choosing a plot for the interactive music video on the band’s website.

Dana Reandelar

If not hunched over her desk writing about music, Dana can be found binge-watching old episodes of Gilmore Girls or condensing long rants to 140 characters. She also writes for Idobi Radio, and is an Off The Record podcast contributor.
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