Watch Run the Jewels’ Hilarious Campaign Video for the NME Awards


Rap duo Run the Jewels are back with another video. After giving teenage girls love advice, the two have taken to YouTube to film themselves asking for your help to make Run The Jewels 2 NME’s Album of the Year. El-P tweeted an understated preface that this is just “a message from run the jewels,” but things quickly heat up to be more than that.

In the video, the duo thank their fans and politely ask for help. They’re in the running to win Album of the Year at the NME Awards and, as such, ask that you vote for them at the award’s website here. But in true goodhearted fashion, the two make the video as gaudy as possible, including American flags, a tabletop of veggies, and some classic Queen. Things get intense, though, when El-P is offered some milk chocolate.

Check the video out below and try not to laugh:

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