UTG PREMIERE: Sci-Fi Romance – “If I Fell” (Music Video)

Today, UTG is elated to be premiering Sci-fi Romance‘s brand new music video for “If I Fell,” a brooding toe-tapper that is equally infectious and edgy. The track is taken from the outfit’s forthcoming studio LP, Dust Among The Stars, which is set to arrive early next year. Check it out after the break, and share your thoughts with us in the comments section below.

Frontman Vance Kotrla, who described the band’s impending album as “a hard-fought son of a bitch,” had this to say about the group’s latest offering:

“I love 1950s ephemera, and found footage, and retro-futurism — what people of the past thought the future would look like — and this video was just a lucky opportunity to mix all those things. Totally unexpected. I’m a big fan of archive.org (its board president, film archivist Rick Prelinger, is a national treasure). I stumbled down a rabbit hole on the site, which happens, and came across this odd, beautiful, totally strange 1950s marketing film. The source material is much longer…maybe 12 or 13 minutes. As I watched it, it kept getting weirder and more surreal, but I started seeing how I might be able to craft a new story from what was there. The “If your love was just a dream…” and “Would you wake me?” refrains at the end of “If I Fell” popped into my head — I’d been in the studio and I think I’d literally just gotten the first mixes of the album that day — so I started playing around with it. Until the very end of the song, I was absolutely convinced the edit was not working, but then something about it clicked. Once I watched it back start to finish, it felt, I don’t know…indelible. Like it belonged. Now I can’t hear or play the song without thinking of the video. A happy accident, but I’ll take it.”

While we’ve endorsed some truly unique indie-folk in the past, we firmly believe that Sci-Fi Romance are meant for big things. If you agree, you can keep in touch with the band here.

Kyle Florence
Both comments and pings are currently closed.

Comments are closed.