In preparation of this year’s South By Southwest (SXSW), the music industry’s most epic and grueling music festival, I felt inclined to make a list of advice and suggestions that I wish someone had told me in 2009, as I headed into the event.
So to all of you SXSW rookies out there, take heed and read the following:
1. Drink water, not whiskey.
Since SXSW is unlike any other festival in the fact that it is a marathon, not a sprint, pacing yourself is key. With schedules spanning six days and shows popping up from breakfast till bars close, …