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EDITORIAL: “Battleship: Why the $200 Million Dollar Bonanza Sunk At the Box Office”

Is there any movie that can stop The Avengers? Now in its fourth week of release, the record-breaking action extravaganza has demolished or weakened every contender it has faced at the box office. Case in point: Universal Picture’s Battleship, a $209 million production that may actually torpedo its producer’s annual profits into a loss. The […]

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EDITORIAL: Dark Shadows: Why the Vampire Soap Opera Didn’t Bite At the Box Office

The 2012 summer movie season officially has its first flop. Tim Burton’s Dark Shadows, a cinematic reinvention of the 60s TV show of the same name, debuted to a paltry $29.7 million last weekend, a disappointing result for the $150 million production. Executives were quick to blame the lackluster performance on the staying power of […]