box office bomb

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EDITORIAL: “The Oogieloves: A Box Office Disaster for the Ages”

Labor Day weekend is usually one of the sleepiest box office periods of the year and 2012 was no exception. The weekend’s top performer, low-budget Lionsgate horror-pic The Possession, grossed an acceptable $17.7 million with Shia LaBeouf’s gangster adaptation Lawless coming in second with $9.6 million. The low-key nature of the last unofficial weekend of […]

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EDITORIAL: “The Expendables 2: Why Stallone’s Ragtag Crew of Action Heroes Didn’t Deliver the Box Office Goods in Their Second Outing”

For an action movie with 11 genre heavyweights, The Expendables 2 really didn’t do that much damage at the box office this weekend. The testosterone-soaked sequel, delivered a mere two years after the original, took in a mediocre $28.75 million, an opening gross 17% lower than that of the original. Factor in the higher budget […]

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EDITORIAL: “Total Recall: Lessons to be Learned from the Sci-Fi Remake’s Poor Performance at the Box Office”

Somewhere in California, Arnold Schwarzenegger is having a good laugh. This weekend’s remake of the action star’s 1990 sci-fi flick Total Recall opened to a so-so $26 million across 3,601 screens, a result that only slightly outperformed the original’s $25.5 million first weekend gross, and that’s before ticket price inflation is taken into account. For […]

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EDITORIAL: “The Watch: How Marketing Doomed The Sci-Fi Comedy’s Chances at the Box Office”

As predicted, The Dark Knight Rises continued to hold audiences in its grip this weekend, easily defeating a duo of new releases including The Watch and Step Up Revolution. Although both debuts opened to unimpressive numbers, The Watch was the biggest loser of the two. The star-studded sci-fi comedy, which finds a group of suburban […]

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EDITORIAL: “Part of Me: Behind the Scenes of Katy Perry’s Box Office Flop”

Wrapped up in The Amazing Spider-Man’s web this weekend, few noticed the other new releases that snuck into national theaters underneath the radar. Although all debuted to unimpressive numbers, the most surprising result came from Katy Perry’s tour documentary Part of Me which collected a paltry $7.1 million to land in 8th place. The film’s […]