Marketing is more important to the success of an artist or album now than ever before, and the sad truth is that the vast majority of industry people have no real clue what actually works when it comes to reaching music fans. Everyone has their tricks and routines, sure, but only a select few have […]
marketing
EDITORIAL: Justin Timberlake Shows Off His Marketing Genius In One 3.5 Hour Period
February 11th, 2013 
James Shotwell 
Posted in Editorials, Features, News 
Tags: 2013, bud light platinum, editorial, grammys, guest column, justin timberlake, justin timberlake album, marketing, music marketing, recap, review, suit & tie, The 20/20 Experience, thomas nasiff 
Comments Off on EDITORIAL: Justin Timberlake Shows Off His Marketing Genius In One 3.5 Hour PeriodKaiser Chiefs announce unique album release
June 3rd, 2011 James Shotwell Kaiser Chiefs are releasing their latest album, The Future Is Medieval, in perhaps the most unique way you’ll hear all year. Fans are able to select their favorite tracks from a set of 20, create their own album art, and then not only purchase that copy, but sell it to other fans AND MAKE MONEY. […]
Posted in News Tags: download, future is medieval, information, kaiser chiefs, marketing, video Comments Off on Kaiser Chiefs announce unique album releaseHow Weezy remains relevant
November 1st, 2010 James Shotwell The Star Tribune published an article today about Lil Wayne’s ability to stay not only in, but in the center of the pop culture spotlight while locked behind bars for the past 8 months. You can check it out for yourself, here. Artists take note: You don’t have to go to jail for this marketing plan to work.