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SXSW 2015: A Survival Guide

In preparation of this year’s South By Southwest (SXSW), the music industry’s most epic and grueling music festival, I felt inclined to make a list of advice and suggestions that I wish someone had told me in 2009, as I headed into the event. So to all of you SXSW rookies out there, take heed […]

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UTG @ SXSW 2014: Survival Tips From Your Favorite Artists

Closing out our 2014 preview series for SXSW is the UTG annual survival guide. This year, instead of our staff members rambling for 1,000 or more words on why it’s important to check out bands you’ve never heard of, why you should go easy on the booze until after sunset, or what to do when […]

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UTG @ SXSW 2014: The 5 Must-See Showcases

Ahhh. It’s already that time of year again. Time to thaw from the freezing cold of winter, prepare for the Austin sunshine, and head out for another jam-packed year at SXSW. The mecca of music discovery, SXSW is gearing up to provide yet another unforgettable week of amazing showcases. From Waterloo, down 6th Street, all […]

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First Round of SXSW Bands Announced; Application Deadline Pushed Back

SXSW is approaching faster than you think and this morning the first round of performing artists were announced. The list, which you can find below, features acts of all genres from around the world and barely begins to scrape the total list of artists who will eventually make the trek to Austin in March 2013. […]