The Watch

EDITORIAL: “The Watch: How Marketing Doomed The Sci-Fi Comedy’s Chances at the Box Office”

As predicted, The Dark Knight Rises continued to hold audiences in its grip this weekend, easily defeating a duo of new releases including The Watch and Step Up Revolution. Although both debuts opened to unimpressive numbers, The Watch was the biggest loser of the two. The star-studded sci-fi comedy, which finds a group of suburban […]

WEEKEND BOX OFFICE RESULTS: JULY 27-29

Holy box office numbers, Batman! The Dark Knight Rises reels in the most money for the second weekend in a row! Nolan’s final Batman film made more than the rest of the top five weekend movies combined. The Watch and Step Up Revolution ranked third and fourth respectively, being beat out by the kids movie with the prehistoric mammals. You can […]