viral campaign

half moon kids

Who Are The Half Moon Kids? What We Know About the Viral Campaign

In the past 24 hours, fans of predominately pop influenced bands have undoubtedly seen the same tweet from many of their favorite musicians that reads, “Who are The Half Moon Kids? Be brave. Be curious.,” each tweet ending in a URL for Who Are the Half Moon Kids? Why are so many musicians advocating their mystery? We […]


Mystery Project Shone Leads Fans On Scavenger Hunt, New Song Found

Earlier this month, several rock artists Tweeted links to, including Vinnie Caruana, Kevin Devine, and eventually John Nolan, Thrice, and Manchester Orchestra. The website has been updating videos at its page on a regular basis between midnight and one AM Eastern time, leading fans to speculate on what the page was actually for. The […]