premiere

UTG PREMIERE: MaryLeigh Roohan – “My Friends” (Music Video)

It’s a tricky business being a singer-songwriter. Drawing from personal experience can be an incredibly affecting tool, but at the same time, it can also be a turnoff to listeners who haven’t left their own shoes. It’s a constant battle between familiarity and function, and only those with the ability to reach a wide audience […]

UTG PREMIERE: Undesirable People – “Cosmic Man”

Our love affair with Undesirable People is well recorded, but I don’t think we have ever believed in the band as much as we do at this very moment. Undesirable People have long proven themselves to be a strong force in the world of authentic alternative rock, and their latest offering is their best yet. […]

UTG PREMIERE: Northernmost – “Cloudy”

Few states are as synonymous with forward-thinking alternative music as Massachusetts, and today we have a premiere from one of the Bay State’s finest young acts. Northernmost is a five-piece rock band with just enough indie edge to help them stand out amidst the incredibly crowded alternative rock landscape. The group is set to release […]

UTG PREMIERE: Controller – “Midnight Man”

For some, music is a very personal, very cathartic way of dealing with life’s daily stresses, but for many more, it’s a reason to let loose, unwind, and have a good time. If the latter is your aim, then you’ll likely feel right at home with Controller; the NYC quartet are undeniably upbeat and infectious, […]

UTG PREMIERE: Vegas Lights – “Drag Me Down” (One Direction Cover)

The battle for the attention of young music fans is more competitive today than at any other point in music history. Artists of all genres at every level of success have to constantly push themselves to think outside the box when it comes to marketing, which is often the deciding factor when it comes to […]

UTG PREMIERE: Lost Element – “Twenty Five” (Lyric Video)

If you’re unlike Winter-loving me and wish Summer would never end, then you’re in luck today because we’ve teamed up with Houston, Texas alt-pop five-piece Lost Element to premiere the lyric video for their anthemic, driving-to-the-beach-pop jam, “Twenty Five.” In regards to the idea behind the video, the band tells us, “We worked with Chris […]

UTG PREMIERE: Side Saddle – “Legs For Days”

Following “The Romance in Disappearing“–the lead single from their forthcoming EP, Young Professional–UTG is thrilled to once again team up with New York’s Side Saddle to premiere the second single from the new effort, set to release on July 20 via Cedar Lodge Records. “Legs For Days” is a beautiful folk-rock cut that builds in […]

UTG PREMIERE: Post Modern – “July”

Today, we’re excited to bring you a new song from the Columbus, Ohio ambient rock band, Post Modern. You can listen to “July” off the band’s upcoming EP, The Current, below. After listening to “July,” you’ll likely understand why it’s difficult to pin this band down genre-wise. The atmospheric guitar tones and spacey vocal effects are reminiscent of PVRIS or […]

UTG PREMIERE: Valora – “React” (Music Video)

Today, UTG has teamed up with Los Angeles based electro-rock act Valora to premiere the brand new music video for their single, “React,” featuring Mot & Krid. The visuals for “React,” directed by Justin Floyd, encourage you to take charge of your life–to take a stand or to speak up and fight back, in any […]

UTG PREMIERE: The Casual – “Egg Nog”

Don’t worry, this post has nothing to do with Christmas. You may or may not have heard of The Casual before now, but if our intuition is correct it won’t be too long before they are considered household names for anyone interested in alternative music. The band, who hail from Pennsylvania, have partnered with UTG […]

UTG PREMIERE: Good Old War – “Tell Me What You Want From Me” (Acoustic Video)

Philadelphia folk-pop duo Good Old War are set to release their fourth full-length studio album next week on June 29, via Nettwerk – their first without longtime drummer Tim Arnold. Today, we’re excited to premiere an impeccable, bare-bones rendition of Broken Into Better Shape‘s lead single–possibly Good Old War’s biggest song to date–“Tell Me What […]

UTG PREMIERE: Treason This – “Moviegoers Dilemma”

If there is one genre of alternative music with fiercer competition right now than pop punk I have yet to discover it. Still, as countless groups come and go with songs not good enough to hold our attention, a few young groups are breaking through the noise with catchy tracks too good to deny. Milwaukee […]