President Obama has been on the cusp of everything cool in the digital world since his initial run over four years ago. Today he continued to show a deep connection with (or at least knowledge of) youth culture by releasing a new campaign video targeting fans of EDM. The clip features DJs from all walks of life discussing the importance of getting involved politically (and supporting their favorite candidate) while speaking as PSA-like as possible. It’s not exactly groundbreaking marketing, but it is a great play by a serious political candidate. Click past the jump to enjoy “DJs For Obama.”

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Grant Trimboli

Latest posts by Grant Trimboli (see all)

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