Those Fearless Records people know how to build hype. Instead of simply releasing a teaser of Mayday Parade’s Punk Goes Pop 5 contribution, the label has made a game out of the whole preview experience. Right now, you can click through “Read more” below and view a forty-six-second preview of MP covering Gotye’s “Someone That I Used To Know,” which also features Pierce The Veil’s Vic Fuentes. Once 50,000 views+shares are reached, another chunk of the track will be unveiled, and then another piece once those numbers cross the 150,000 mark. Once the views+shares count crosses the 250,000 point, Fearless will release the full track for everyone to enjoy. Seems like a lot of work, I know, but the play count has already crossed the 25,000 mark, so click through and help unveil the rest!

Punk Goes Pop 5 hits stores in November.

http://www.youtube.com/watch?v=ahT_6e11BJo

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James Shotwell

James Shotwell is the founder of Under The Gun Review. He loves writing about music and movies almost as much as he loves his two fat cats. He's also the co-founder of Antique Records and the Marketing Coordinator for Haulix. You should probably follow him on Twitter.

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