Florida Georgia Line Release “Dirt” Video, Launch Humanitarian Project

You don’t have to love country music to appreciate the work of Florida Georgia Line. In fact, you don’t have to have the slightest interest in the world of twang-laden music to find yourself toe-tapping along with any one of their many chart-topping singles. They’re part of that new age of country that might as well be considered pop or rock, and earlier today they released a killer new power ballad titled “Dirt.”

The first song to surface from Florida Georgia Line since the deluxe reissue of their debut album in 2013, “Dirt” is a powerful ballad about the stuff we all spend our days walking atop. The video features a farmer recounting the summer he first fell in love with his wife, which is a story the video tells through a cinematic lens as the verses play out. The members of Florida Georgia Line appear as well, of course, but they do take a pretty big back seat to the love story unfolding at the center of the clip. You can view the video for “Dirt” below:

Some may think the release of “Dirt” signals the start of a new album promotional campaign from Florida Georgia Line, but that is actually not the reason for this song’s release. As People Magazine revealed earlier today, the guys in Florida Georgia Line are launching a humanitarian effort called ‘The Dirt Project’ with the goal of raising $100,000 for Habitat for Humanity.

“To be able to be in the position we’re in and be so blessed over the last couple of years doing what we love is very rewarding,” Kelley tells PEOPLE, “and we’ve always said we want to be bigger than the music and give back.”

Florida Georgia Line are currently on tour with Jason Aldean in venues across the United States. We’ll bring you more on their plans for the future as soon as more information becomes available.

James Shotwell
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