Chief Keef has been unusually quiet throughout the majority of summer 2014, but last night he returned to the spotlight with a brand new song that is chock full of everything fans have come to expect from Chicago’s misunderstood king.

“Fool Ya” is a song that, as the title suggests, finds Chief Keef telling you all the ways he and his squad of goons can (and/or will) fool you. They might roll by in a Ferrari, then switch it up and swing by in a Benz just an hour later. Why? Because fools won’t be expecting that. Keef and his crew have the ability to surprise anyone, including themselves, and as long as people continue to doubt their greatness the hits will continue to flow like water. The music doesn’t even have to make sense most the time, it just has to make people feel good. “Fool Ya” does that, or at least that’s what I’ve been told. Click below and find out for yourself:

There is something admirable about the way Keef sticks to what he knows when it comes to music and promotion. The last dozen videos we’ve seen from the young lyricist have all been amateur filmed clips created on what looks to be the same stretch of property nestled in the burbs of greater Chicago that Keef and his crew have inhabited the last few years. This isn’t a bad thing, necessarily, but it has begun to feel a little repetitive.

Keef is due to release Bang 3 later this year, but at this point in time no street date has been set. Follow UTG on Twitter for updates.

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James Shotwell

James Shotwell is the founder of Under The Gun Review. He loves writing about music and movies almost as much as he loves his two fat cats. He's also the co-founder of Antique Records and the Marketing Coordinator for Haulix. You should probably follow him on Twitter.

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