SINGLE REVIEW: Breathe Carolina – Hit and Run

Artist: Breath Carolina
Song: Hit and Run
Genre: Pop

Earlier this week, pop duo Breathe Carolina released their highly-anticipated new single “Hit and Run.” The track marks the group’s first new material since Hell Is What You Make It hit shelves last year and essentially serves as the starting point for what will become a marketing push towards their next release. If you somehow missed the song’s debut, click below to stream “Hit and Run.”

As with every new single that comes our way, we spun the record around the UTG offices and gave everyone a chance to chime in with their thoughts on “Hit and Run.” You can read thoughts and critiques from many UTG staffers below:

“It’s 2012. At this point, I thought the electronic super-sweet pop sound had died off with Cash Cash’s career, but I see it still persists. It’s catchy, but recycled. If I want synth and bass loops, I’ll hit up Let’s Get It! or some kid with a macbook. At the risk of being over-cynical, I’ll agree with Jordan by saying that the production is great. That is, at the same time, a backhanded slap to BC’s face because that’s all this song really is. Production. I’ll listen to the record, but only because it will be playing in my sister’s bedroom for a few weeks until the new Ke$ha album hits the web.” – Jacob Tender (Twitter)

“Catchy, I guess, but definitely not for me. Really slick production, especially on the use of the stereo field. Song could stand to be about thirty seconds shorter, though. Personally I think these guys suck a lot less when they aren’t screaming, and they’ve figured out how to make the vocals not sound like a dying robot. Maybe I’ll actually think about giving the new record a listen.” – Jordan Munson (Twitter)

“Breathe Carolina has always leaned heavily on electronic effects and synthesizers. And for the most part, created these great sugary pop tracks that could be enjoyed by scene-agers and club goers alike. However, “Hit and Run” feels completely artificial and synthetic. While the beat is mildly catchy, it hits the same note throughout the track. The digital malaise is only broken up by, what I am assuming, is a female guest vocalist rather than David Schmitt’s vocals being so overly produced.” – Ethan Merrick (Twitter)

“In all popular trends there is an imaginary line drawn in the dirt which serves as an indicator of how much of something is actually too much of something. The auto-tune craze has not only reached that line, but driven far past it, gotten lost somewhere in the desert and teetered right over the edge of some uncharted canyon, bursting into flames somewhere at the bottom. In an era where iphones and the internet have proved that any hack with a laptop can make an album with just a tiny tweak, I struggle to find any room in my wheelhouse for any artist relying on such a gimmicky tool.” – Grace Duffy (Twitter)

“If Daft Punk drunkenly hooked up with Kylie Minogue this is what their abortion would sound like.” – Justin Proper (Twitter)

“Being a fan of their older songs, I am not a huge fan of this particular song. It’s catchy, and I can definitely understand why the mass population will enjoy it. It’s something I will listen to in my car, but not go out of my way to watch them perform it live. Personally, I am sad they have moved from their heavier days to this electro pop style. It looks like this is the direction they’ve decided to take, and hopefully the rest of their future singles provide a little bit more originality and some of that attitude we saw in “It’s Classy, Not Classic.” – Kriston McConnell (Twitter)

Do you agree with us? Comment below and leave us your thoughts on Breathe Carolina’s latest!

James Shotwell
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