October 30th, 2012 
Tyler Osborne 
Stand-Up Tuesdays is a weekly comedy spotlight written by the wonderfully talented Angie Frissore. Covering both known and unknown comics, Stand-up Tuesdays is your new source for all things funny.
This week, Angie puts a spotlight on Judah Friedlander. If you or your comedy troupe would like to be featured on Stand-Up Tuesdays, please email utgjames@gmail.com.
While the Hot Pockets® brand of quick and easy food items has suffered a slight stigma lately thanks to comedian Jim Gaffigan, the beloved product still owns the hearts (and taste buds) of some heavyweight supporters. In what could be the least surprising celebrity endorsement ever, Snoop Dogg recently revealed the remix to his hit single “Drop It Like It’s Hot” with the humorous ode “Pocket Like It’s Hot” in tribute to his favorite late-night snack. The rapper, singer-songwriter, record producer, and actor has teamed with Hot Pockets® to create a new dance-floor (and kitchen floor!) classic that is sure to turn up the heat in kitchens across the world. The video parody also stars WWE® Superstar Brodus Clay™, comedian Andy Milonakis, YouTube rapper DeStorm and the larger-than-life character Herbie Hot Pockets® with Hot Pockets® dancers.
“Hot Pockets® are Irresistibly Hot™,” said Snoop, explaining why he got involved, “and I thought this was a great digital campaign. HOT POCKETS® have always been a favorite in my house, so this project was something that I felt I could really get behind. Plus, we had a great time coming up with the remix.”
The track was originally penned by comedian and “30 Rock” star Judah Friedlander, who also directed the video, and who recently took the time to chat with me about the song and working with Snoop Dogg and Hot Pockets®.
Clay, Milonakis and DeStorm appear throughout the video with Snoop, and rap and dance to the catchy beat of “Pocket Like It’s Hot.” “It’s so great to be a part of the Hot Pocket ‘Pocket Like It’s Hot’ campaign with Snoop,” said WWE Superstar Brodus Clay. “My life has come full circle. I used to be in the background working as Snoop’s bodyguard and now I am a WWE Superstar appearing alongside him in a national campaign. Now that’s hot.”
This fall, Hot Pockets® is also partnering with the WWE to bring the irresistibly hot sandwich to WWE fans. Clay who previously worked with Snoop is known for his “Funkasaurus” dance moves, making him a natural choice to appear in the music video. In the video, set inside a larger-than-life microwave and Hot Pockets® box, and later in the sauna, night club, and even a pepperoni rain storm, all places where Snoop and crew enjoy their “H O double T” Hot Pockets®, Clay joins Snoop in demonstrating his crazy hot style as Herbie Hot Pockets® shows off his dance moves.
“Everyone loves Snoop Dogg because he’s fun and irresistibly hot just like Hot Pockets®,” said brand manager Daniel Jhung of Nestlé USA. “Snoop Dogg brings the concept of irresistibly hot to life. No matter where Snoop is, he’s able to enjoy Hot Pockets®, no matter how outrageous or unconventional the setting. We hope the video makes our fans laugh (and get hungry!) when they watch it, and we hope they’ll share Snoop’s latest music video with friends.”
Written By: Angie Frissore
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