Kevin Shields Promises New My Bloody Valentine EP, Expects Us To Believe Him

Maybe I shouldn’t assume everybody is at least somewhat cognizant of the My Bloody Valentine story, lest I come off as gauche. It’s very possible some people are new to the internet, spent a few years on an island with a volleyball, or have no interaction with any music that is non-radio. So for the uninitiated, briefly put, My Bloody Valentine dropped a new album out of nowhere last year that people had been waiting on for over twenty years. 

It was a big deal, and people made a big deal out of it. It was sort of everywhere. And now, after all that hullabaloo and hype about the album being “the first My Bloody Valentine material in over twenty years!!!,” ringleader Kevin Shields is telling us to expect a new EP.

Now, I’m torn on this. On the one hand, we must ask: does this guy really expect us to believe anything he says about new material after what happened with the last album?!

“Working on some new songs at the moment,” Shields says after a Proper Ornaments gig in London on June 19. “We plan on going into the studio October/November time,” Shields continues. (all per NME).

Sure. Why not? But when will we actually hear that album? After a year in and out of the studio? Once they finish a five-year mixing progress? Once the art’s completed, one day, by a kid who’s just about to celebrate his first birthday? I’ll believe it when I see it, Kevin.

On the other hand, that fervor probably brought around one of the better album-specific paydays Shields had seen in a while, along with a healthy heap of publicity. Those can be some fairly effective motivators. Perhaps he is rushing an EP into production after only a scant year and a half. Or, just maybe, he had a few other ideas over the last 23 years that didn’t make it onto m b v.

Regardless, we certainly hope this EP has a quicker turn around than m b v did. Should that happen before we’re all part of the singularity, linked brain to brain for instant worldwide communication like in the X-Factor issue I just read, we’ll certainly let you know here.

 

Tyler Hanan
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