If you have been anywhere online in the last few weeks you have no doubt caught someone, somewhere referencing Nicholas Fraser’s hilarious parody of the Next classic “Too Close.” His now viral vine, titled “Why You Always Lying,” has racked up more than 31 million views since its release, and to celebrate his success Fraser has now turned the 7-second gag into a full-length music video.

Everything about this video sounds like a disaster waiting to happen. Trying to maximize the quickly fleeting success of a 7-second vine by creating a 4-minute-and-20-second video is akin to when ABC decided to turn a Twitter story about ‘The B In Apartment 23’ into a sitcom, only without the funding or writing staff. Fraser’s efforts are admirable, but a part of me thinks this is taking things one step too far.

Before you go complaining too much, please know I love Fraser’s original vine. I have sung his twist on “Too Close” hundreds of times since I first saw the video, but after seeing that same gag stretched to 37x its original length I began to realize just how overblown it had become. Also, it seems really thirsty on Fraser’s part to make a move like this, but hey – this could be his one shot. Can’t say I wouldn’t do the same.

Watch the video below and let me know your thoughts. Is this too much, or is it just what the world needed?

• Author
• Recent Posts

James Shotwell

James Shotwell is the founder of Under The Gun Review. He loves writing about music and movies almost as much as he loves his two fat cats. He's also the co-founder of Antique Records and the Marketing Coordinator for Haulix. You should probably follow him on Twitter.

Latest posts by James Shotwell (see all)

• 2015’s Most Underrated Films - December 29, 2015
• Passing The Torch: The End Of An Era For UTG - December 1, 2015
• UTG PREMIERE: Before The Streetlights – “Private Browser” - November 26, 2015