Less than a month after surprising the world with To Pimp A Butterfly, Compton native Kendrick Lamar is taking fans on a tour of his city with “King Kunta.”

This isn’t your typical music video, and there are a number of reasons for that. The first, which you would only know if you were in New York City yesterday, is that “King Kunta” had its world premiere while being projected on screens all over Times Square. Kendrick brought Compton to the busiest place in America, and reports claim it took people by surprise.

Second, and this is something you will only notice if/when you watch the video, “King Kunta” is not presented in the typical widescreen format that most music videos rely on. Instead, viewers are given a 1×1 frame, which some may find distracting or at least limiting in some way. The surprising revelation is that the smaller frame is put to good use, highlighting interesting visuals without a lot of dead space. I don’t want every video to look like this, but I’m glad King Kendrick found a way to once again set himself apart without sacrificing a quality viewing experience. You can witness the video below:

To Pimp A Butterfly is available now wherever music is sold.

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James Shotwell

James Shotwell is the founder of Under The Gun Review. He loves writing about music and movies almost as much as he loves his two fat cats. He's also the co-founder of Antique Records and the Marketing Coordinator for Haulix. You should probably follow him on Twitter.

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