Beyoncé has always been a master of marketing, and we have more evidence of that today in the form of a 20-second teaser for Lemonade, an upcoming HBO special. The teaser gives us almost no information, only that the special is “A World Premiere Event” and is airing on April 23 at 9PM EST. You can watch for yourself below.

While the special could be a music video or documentary like 2013’s autobiographical Life Is But A Dream, it seems likely that the event may be an album release. A televised special for a release seems appropriate based on the massive hype for Beyoncé’s imminent Formation World Tour, which was initially announced during halftime of Super Bowl 50.

Do you have any guesses about what “Lemonade” is? Let us know in the comments below.

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Gabe Aikins

Gabe Aikins resides in Michigan and writes with his trusty 18-year-old cat by his side. When not writing, he is more than likely working through his back catalogue of video games or reading a book. Follow him on Twitter to listen to him give opinions on pop culture and yell about sports.

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