We anticipated this sort of dispute here at UTG. A major label signing one of the most risky and unusual acts surprised us early this year, with Epic Records signing Death Grips as odd as an odd couple gets. Over a month ago, the hardcore rap group released a stream of their most recent album, No Love Deep Web, on their website without the label’s apparent permission, taking their website up and down a few times in the process (and for a while when it was up, leaving us with a mugshot of a penis with writing on it. People are strange.)
The band now has published a letter apparently from Epic’s Senior VP of Business and Legal, who asked the band to take down the album from their website in all forms. In addition, their Twitter account is no longer around (as to which party pulled the plug on that, you got me.)
Some people – myself included – feel this is all an elaborate marketing scheme. With the publishing of the letter, the band said “Got sick of hearing about this marketing shit, annoying… HAHAHA NOW FUCK OFF.” I still feel it could be clever marketing, but it’s nice to know they’re punk enough to laugh and cuss at us.
You can visit their website here (be warned: penis with ink coming).
What do you think: clever marketing, or major label misunderstanding? Let us know in the comments.
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