Someone working sponsorships and marketing at ONE Condoms deserves a raise for the following story. If that’s you, please know we think you’re one smart cookie.

In a move that can only be described as fitting, Canadian crooner The Weeknd has joined forces with ONE Condoms for a partnership unlike any that currently exists in the urban music landscape. Together, the two entities will design and distribute condoms themed after The Weeknd’s new album, Kiss Land, which will be available at various dates on the singer’s upcoming fall tour.

A press release announcing the partnerships reads:

“With performances known for sexy mood and vibe, The Weeknd embodies the hip, edgy, artistic character of our customers,” said Davin Wedel, founder and CEO of ONE. “His music evokes a passion and intimacy that perfectly complement the sensuality of ONE products.”

Anyone who has spent more than 5 seconds listening to The Weeknd knows there could be no better product sponsorship than a condom company. The Weeknd makes music meant to serve as the soundtrack for a night of passion and now, thanks to ONE, those nights can be a bit safer than before.

Kiss Land is available now. Click here to read our full review. You can view The Weeknd’s upcoming tour dates below.

09-06-07 Vancouver, British Columbia – Orpheum Theatre
09-10 Seattle, WA – Paramount Theater
09-13 Berkeley, CA – The Greek Theatre Berkeley
09-14 Santa Barbara, CA – Santa Barbara Bowl
09-16-17 Los Angeles, CA – The Greek Theatre
09-20 Broomfield, CO – 1st Bank Center
09-22 Grand Prairie, TX – Verizon Theatre at Grand Prairie
09-23 Cedar Park, TX – Cedar Park Center
09-24 Houston, TX – Bayou Music Center
09-26 Tampa, FL – David A. Straz, Jr. Center for the Performing Arts
09-27 Orlando, FL – Hard Rock Live
09-28 Miami, FL – James L. Knight Center
09-30 Atlanta, GA – Fox Theatre
10-01 Charlotte, NC – Ovens Auditorium
10-02 Durham, NC – Durham Performing Arts Center
10-04 Camden, NJ – Susquehanna Bank Center
10-05 Washington, DC – DAR Constitution Hall
10-07-08 New York, NY – Radio City Music Hall
10-11 Boston, MA – Orpheum Theatre
10-13-14 Chicago, IL – Chicago Theatre
10-15 Detroit, MI – Fox Theatre
10-17-20 – Toronto, Ontario – Massey Hall
11-21 Birmingham, England – National Indoor Arena
11-22 Manchester, England – 02 Apollo Manchester
11-24 Manchester, England – 02 Apollo Manchester
11-25 London, England – The 02 Arena

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James Shotwell

James Shotwell is the founder of Under The Gun Review. He loves writing about music and movies almost as much as he loves his two fat cats. He's also the co-founder of Antique Records and the Marketing Coordinator for Haulix. You should probably follow him on Twitter.

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